Headless delivery.

When headless pays off

A headless setup earns its cost when several channels, brands or front ends need the same content, when the front-end team needs to release on its own schedule, or when page speed matters more than editing inside the page. It costs preview, personalisation and some editor comfort unless these are planned from the start. We help you decide which side of that line you are on before anything is built.

What we build

A content API with a model and queries that fit how your pages are built, and caching that keeps the API cheap while content stays current.

# fetch one article by slug
query {
  article(slug: "roadmap") {
    title
    updated
    body
  }
}

A Next.js front end with server rendering, so crawlers and slow devices receive complete pages. Search with indexing and relevance tuning, kept in step with publishing. And personalisation where it earns its keep, with a plan for proving that it does.

What we watch closely

• Editors see the finished page before they publish.
• The delay between publishing and the change appearing on the site and in search is measured, and a maximum is agreed with you.
• Who may see what is decided once and applied everywhere the content goes.
• Where routing allows, old and new pages are served side by side during a move, one group of pages at a time.

How we usually start

A short review of your content model, channels and editor workflow. It ends with a written recommendation on whether headless is worth it for you, and if so, in what order to move. Scope and price of the review are agreed in writing before it starts.

Platforms

Optimizely, Contentful and Strapi as content sources, with Umbraco where its delivery API fits. Front ends in Next.js and React.